Retort shaped pouch
![Retort shaped pouch](/globalassets/flexible-packaging/innovations/india/retort-shaped-pouch_750x500.png?width=640&format=webp&quality=80)
This profile pouch represents a new and sustainable packaging format for milk-based beverages that are typically sold in glass, cartons or PET bottles. Its distinct shape provides for great point-of-purchase appeal while its matt finish provides a multi-sensory experience. These together aid in higher product and brand recall. Extending the product shelf-life through retort, this pack makes Thandai (a traditional Indian drink) more readily accessible as it takes advantage of distribution through non-refrigerated cold chains. The ecological impact of the product is minimized through source reduction achieved by replacing a rigid container with a flexible structure and replacing refrigerated distribution with a non-refrigerated chain.