Stand-up gift pack
![Stand-up gift pack](/globalassets/flexible-packaging/innovations/india/stand-up-gift-kesar-laddoo_750x500.png?width=640&format=webp&quality=80)
This flexible, standup pack aids in breaking retail clutter in the traditional Indian sweets segment where product offerings are conventionally retailed in similar-looking cartons and tin packs. Designed as a festive gifting pack, it features improved standup and aesthetics performance to offer retail distinction along with conveniences of light-weight, ease of opening and handling, in comparison to tins. Boosting packaging appearance further, the pack includes inner embossed foil wraps to extend shelf-life of the high fat-content laddoos (round-shaped Indian sweet) while looking premium.